Du papier peint à l'embellissement de la vie... 25 années d'histoire...
Un dimanche d'été, au bord de la mer du Nord, quatre hommes qui refont le monde... En 1987, plage® a pris naissance dans le Nord de la France, fondée par Yves de Laromiguière. Ancien directeur marketing dans l'univers de la décoration intérieure, Yves de Laromiguière a créé plage® et lancé son activité sur une innovation : vendre de la décoration murale en hypermarché en commercialisant du papier peint.
Au fils des ans, plage® s'est diversifiée dans ce secteur (décoration intérieure) grâce à sa capacité d'innovation : une nouvelle présentation du papier peint, des collections régulières pour anticiper les tendances, des concepts de décoration enfants coordonnés, le lancement des Wallies (concept précurseur du sticker de décoration) et leur commercialisation en Europe... Ce sont les prémices de la décoration évolutive et personnalisable !Our background
From wall papers to embellishing life...25 years of h
istory
One Summer day, by the North Sea, four men tried to redo the world... In 1987, plage® was created by Yves de Laromiguière based in the North of France. Former marketing director for an interior design company, Yves de Laromiguière launched his own company by setting up plage®. A company based on innovations: opening the world of wall decoration to the hypermarkets by introducing wallpapers.
Years after years, plage® has diversified in the interior design market thanks to its capacity to innovate: a new display for wallpapers, regular updated collections to anticipate the trends, concepts for children decoration, the launch of Wallies (concept precursor of the sticker of decoration) and their European penetration... These are the beginning of the constant evolution and customisation of decoration!
Many years of research led to this vision of decoration: peel off the design from the support to give the chance to people to customise their own decoration. This became a reality and revolutionised the decoration market: it is the birth of the giant wall stickers by plage®! Like child's foolishness: stick paper on walls...
A breakthrough in the decoration codes. Contrary to wallpapers, the decoration stickers offer to people a new freedom: everybody can create their own decoration and place the designs where they want.
With a well-established range of innovative products, plage® continues to embellish our indoors and outdoors spaces: natural stones on weft, 3D decoration, coordinated decoration, for walls, objects, doors, electrical appliances, bathroom and kitchen, windows, shower cubicles and even lighting sticker! plage® is constantly inventing new decoration concepts to embellish our lives, in France, but also in more than 35 countries worldwide...
From its headquarter, plage® pursues its researches to offer everyone the tools to embellish their life. This desire can also be seen in plage® ‘s contribution to society: i.e. involvement in social-economic projects, promotion of the Art, via its Foundation, and in the protection of the environment.
For 25 years, plage® has been sharing its experience and knowledge in decoration to please its customers, to offer people high-quality and innovative decorations and also to boost the local economy.